HVAC marketing in Canada costs from $2,998 to $8,998 a month before 5% GST on the one agency plan list we could verify, plus ad spend and a one-time website of $3,500 to $12,500. At a $2,998 retainer, a contractor earning $1,000 profit per job needs about three extra booked jobs a month to break even.
We checked published CAD prices on November 3, 2026. Only one HVAC-specific Canadian agency publishes a full price list, so treat this as one real data point, not a market average. Where a number is ours or yours, it is labelled as an editable assumption.
How much does HVAC marketing cost in Canada?
HVAC Agency, a Canadian agency serving heating and cooling contractors, lists three monthly plans on its pricing page. Its Canadian site states that reputable HVAC agencies in Canada charge between $2,000 and $9,000 a month depending on scope, per its own homepage. That range is the vendor's claim, not independent research.
| Plan | Monthly price (CAD, before 5% GST) | Listed fit | What is included, in short |
|---|---|---|---|
| Starter | $2,998 | $250K to $1M annual revenue | Website with service pages, Google Business Profile and local SEO, basic Google and Facebook ads setup, monthly reports |
| Growth | $4,498 | $1M to $5M annual revenue | Starter plus multi-channel paid ads, retargeting, CRM integration, review management, weekly reports |
| Elite | $8,998 | $5M+ annual revenue | Growth plus video strategy, PR outreach, dedicated account manager, live dashboard |
Checked November 2026 on hvac.agency and hvacagency.ca. The agency says prices exclude 5% GST for Canadian clients. Plan inclusions are summarized; read the vendor page before you compare.
How much does an HVAC website cost in Canada?
The same agency lists three website builds. These are one vendor's published figures, so use them to sanity-check a quote, not as a rule. For a general view across industries, see our small business website cost guide.
| Build | One-time | Ongoing | Turnaround listed |
|---|---|---|---|
| Essential (5 to 7 pages) | $3,500 | $149 a month hosting and maintenance | 2 to 3 weeks |
| Professional (10 to 15 pages) | $6,500 | $249 a month hosting, maintenance and CRO | 3 to 4 weeks |
| Enterprise (unlimited pages) | $12,500 | $449 a month full management | 4 to 6 weeks |
Checked November 2026 on hvac.agency. Custom integrations with ServiceTitan, Housecall Pro or Jobber are listed from $2,000.
How many jobs does it take to break even on HVAC marketing?
Enter your own numbers. The defaults are editable assumptions, not industry facts. The first default matches the Starter plan above. Nothing leaves your browser.
HVAC marketing break-even calculator (CAD)
Method: break-even jobs = (retainer + ad spend) divided by (job value times margin). Leads needed = jobs divided by your booking rate. Retainer excludes GST in the vendor's pricing; add it if you want cash cost.
If the leads number looks high compared with the calls and forms you get today, that gap is the real cost. Check it with our missed call cost calculator for HVAC.
What should an HVAC company fix before paying for ads?
Ads buy more leads. They do nothing for the ones you already lose. Before you raise a budget, check four things:
| Check | What good looks like | Where to read more |
|---|---|---|
| Calls answered | Every call is picked up or gets a text within minutes, including nights and weekends | HVAC answering service in Canada |
| Missed calls recovered | A missed caller gets a reply that offers a booking | AI receptionist for HVAC companies |
| Texting rules | Follow-up texts and promotions have consent and an opt-out | CASL for HVAC companies |
| Source tracking | Each booked job is tagged to a call, form or ad | How to get more HVAC leads in Canada |
Checklist by AGNT/01, November 2026. For the pricing of our own service, see the published pricing.
What should you ask before signing an HVAC marketing quote?
Ask for these in writing. A vendor that answers them plainly is easier to hold to results. Our wider guide on whether marketing agencies are worth it covers retainers and contracts.
Is ad spend included or extra, and who owns the ad account? What is the contract length and the notice to cancel? Is GST on the quote? Which reports show booked jobs, not just clicks? Who answers the phone calls the ads generate? For Ottawa contractors, our HVAC marketing guide for Ottawa adds local search and seasonal timing.
HVAC marketing cost: FAQ
How much does HVAC marketing cost in Canada?
Published agency plans for Canadian HVAC contractors run from $2,998 to $8,998 a month before 5% GST, per the one agency that lists prices. Ad spend is paid to Google or Meta on top unless a plan says otherwise, so ask for it in writing.
How much does an HVAC website cost in Canada?
The same agency lists HVAC websites at $3,500, $6,500 and $12,500 one-time, plus $149 to $449 a month for hosting and management. Those are one vendor's published CAD figures, checked November 2026, not an industry average.
How many jobs does an HVAC company need to cover a marketing retainer?
Divide the monthly cost (retainer plus ad spend) by the gross profit on one job. At a $2,998 retainer and $1,000 of profit per job, you need three booked jobs a month to break even. Use the calculator above with your own numbers.
Does marketing work if the phone goes unanswered?
No. A lead who calls and reaches voicemail often calls the next contractor. Fix call answering and follow-up first, then spend on ads. Our missed-call calculator for HVAC shows what unanswered calls cost you.
Do I pay GST on HVAC marketing in Canada?
The agency we checked states its prices exclude 5% GST for Canadian clients. Provinces with HST or PST may add more, so confirm the tax line on any quote.
Should an HVAC company hire an agency or fix lead capture first?
Fix lead capture first when calls, forms and texts are going unanswered, because ads only increase how many leads reach a dead end. Hire an agency once every lead gets a reply inside minutes and you can track booked jobs by source.
Sources
- HVAC Agency pricing page: plan prices, website prices, GST note. Checked November 3, 2026.
- HVAC Agency Canada homepage: plan fit by revenue and the $2,000 to $9,000 range claim. Checked November 3, 2026.
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