Concept · 003 Tea, Kangra, India Website · Commerce 2026

Anandini Himalaya Tea

A website concept for the Kangra valley tea house whose family began in Darjeeling in 1968 and now blends more than 150 teas by hand. The headline we wrote for it: a garden on a Himalayan hillside, steeped.

Design + build, AGNT/01 Client, Unsolicited concept Duration: 1 week
Concept only · Designed and built by Aniket Gandhi · Not the live site, and not affiliated with or endorsed by Anandini Himalaya Tea
Fig. 01, Full scroll, desktop 24 seconds

The brief we set

  • Put the estate on screen at full width
  • Make a 150-blend catalogue browsable, not overwhelming
  • Build gifting as a first-class path, not an afterthought
  • Tell source to cup without a wall of text

What we changed

  • Full-bleed Manjhee Valley photography as the ground
  • "A garden on a Himalayan hillside, steeped" as the hook
  • Teas filtered by leaf, flush and hillside, not by SKU
  • Darjeeling, 1968 held as a line in the header, not buried

The system

  • Catalogue built for hundreds of blends without a redesign
  • Gifting flow: pick, pair, note, send
  • Estate story told in three scroll beats
  • Ships in fourteen days from sign-off

Why it matters

  • Kangra tea is still under-told outside India
  • A hand-blended catalogue is a story, not a spreadsheet
  • Buyers pay for provenance when they can see it
  • Photography is the product page
Fig. 02, Hero, estate at full bleed
Anandini Himalaya Tea concept, hero composition
Fig. 03, Catalogue and gifting study
The Spec

Build notes.

SPEC
Type
Brand site with tea catalogue, estate story and a dedicated gifting flow
Display
Serif italic for the steeped line, Satoshi for structure and labels
Palette
Paper white, ink black, and the greens already present in the estate photography
Photography
Full-bleed hillside frames between sections; product shot on a clean ground
Catalogue
Filter by leaf, flush and hillside. Designed to hold 150-plus hand-blended teas
Gifting
Pick, pair, write a note, send. Separate entry point from the main shop
Motion
Scroll-triggered reveals only. Images settle; nothing slides on its own
Ship time
Fourteen days from sign-off to live
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