Rock Paper Rum

A full website redesign concept for India's triple-distilled, small-batch spiced rum. Product-forward hero, the family story given room, and "Take a Chance" moved from buried copy to the line the whole site hangs on.

Design + build, AGNT/01 Client, Unsolicited concept Duration: 1 week

The brief we set

Make the bottle the hero, not a carousel
Give the family story its own room
Lead with the brand's best line
Build for a buyer on a phone, at night

What we changed

Product photography at full scale, lit properly
"Take a Chance" promoted to the headline
Serif display paired with a warm amber accent
Ghosted wordmark behind the bottle for depth

The system

Static build, no CMS overhead
Compliant age-gate on entry
Stockist finder as the primary conversion
Ships in fourteen days from sign-off

Why it matters

India makes world-class spirits
Most sell them on 2014-era websites
The liquid is ahead of the storytelling
That gap is the whole opportunity

The Spec

Build notes.

SPEC

Type: Single-page brand site with age-gate and stockist finder
Display: High-contrast serif at scale, italic accent on the hook word
Palette: Deep navy ground, warm amber accent, cream type, drawn from the label
Motion: Scroll-triggered reveals only. No autoplay carousels, no parallax for its own sake
Performance: Static HTML, inlined critical CSS, posters on every video. Sub-second first paint
Compliance: Age verification on entry, responsible-drinking notice, terms acceptance
Ship time: Fourteen days from sign-off to live

Rock Paper Rum

The brief we set

What we changed

The system

Why it matters

Build notes.

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