The best ChatGPT prompts for real estate agents give the AI your verified facts, a clear format and hard limits: no invented features, no claims about schools, crime or zoning, and no client personal information. Below are 25 copy-paste prompts for Canadian agents. You stay responsible for every word you publish or send.
Most "AI for realtors" lists are written for American agents. This one bakes in what Canadian agents deal with: provincial advertising rules, CASL consent, privacy law and French copy. Fill the [BRACKETS], paste into ChatGPT, Claude or Gemini, then edit the draft like a junior assistant's work.
How to use these prompts
- Feed facts, not hopes. The AI only knows what you paste in. Leave out the square footage and it may invent one.
- Strip personal information first. Use "the seller" or "Buyer A" instead of names or contact details. See the compliance box.
- Read every line before it goes out. In Ontario, RECO says brokerages and agents must make sure everything they say online is current, accurate and does not misrepresent facts. BCFSA says statements in B.C. advertising must be current, accurate and verifiable. AI doesn't change who is accountable.
If you want a general-purpose starter set first, our ChatGPT prompts for small business owners covers the basics. This page goes deeper for agents. For the bigger picture on automation in your business, see AI for real estate agents in Canada.
Listing description prompts (1 to 3)
You are helping a Canadian real estate agent write an MLS listing description. Use only the facts below. Do not add features, measurements, upgrades or neighbourhood claims that are not listed. Lead with the three strongest features, then layout, then updates, then location facts I supplied. Keep it under [CHARACTER LIMIT FROM MY BOARD] characters. Plain, specific language, no "stunning" or "must see." Use Canadian spelling.
Property type: [TYPE]. Bedrooms/bathrooms: [BEDS/BATHS]. Key features: [FEATURE LIST]. Updates with years: [UPDATES]. Lot and parking: [LOT/PARKING]. Location facts I have verified: [FACTS].
After the draft, list any sentence that relies on a fact I should double-check.
Using only the accessibility details below, write a short "Accessibility notes" paragraph for a listing. Describe features plainly and factually (for example, "step-free entrance from the driveway," "main-floor bedroom and full bathroom"). Do not use the words "accessible" or "barrier-free" as a blanket label unless I say the home was built or certified that way. Details: [ENTRY, DOORWAY WIDTHS IF MEASURED, MAIN-FLOOR ROOMS, GRAB BARS, ELEVATOR, PARKING].
Turn this verified fact sheet into a 2-sentence social teaser, a 120-word feature sheet blurb and an 8-bullet handout list. Keep all three consistent. No invented details. Fact sheet: [PASTE].
Social post prompts (4 and 5)
Write three captions for a new listing: one warm, one direct, one ending in a question. Use only these facts: [FACTS]. Include a line for my brokerage name exactly as registered: [BROKERAGE NAME, e.g. "XYZ Realty Inc., Brokerage"], and my name and title as registered: [NAME, TITLE]. Max 3 hashtags. No price unless I include it here: [PRICE OR "NO PRICE"].
Write a 30-second walkthrough script for a vertical video of [PROPERTY TYPE]. Structure: hook in the first line, five shots in room order [ROOM ORDER], one sentence per shot, end with a call to book a showing. Use only these features: [FEATURES]. Add on-screen text suggestions in brackets. Do not mention schools, safety or future development.
Open house follow-up prompts (6 and 7)
Check consent first: a sign-in sheet isn't automatically permission to market. These prompts assume the visitor agreed to hear from you.
Write a short follow-up email to people who visited my open house at [ADDRESS OR AREA] on [DATE] and agreed to receive emails from me. Thank them, share two useful facts about the home they may have missed [FACTS], offer a private showing or answers to questions, and keep it under 120 words. End with my name, brokerage [BROKERAGE NAME], mailing address [ADDRESS], phone [PHONE] and a clear unsubscribe line.
Rewrite that email as a friendly text under 300 characters for visitors who agreed to texts, with my name, brokerage and "Reply STOP to opt out."
Buyer consultation prep prompts (8 and 9)
I'm meeting first-time buyers in [CITY/PROVINCE] for a 45-minute consultation. Build a timed agenda covering their goals, how I work and am paid [MY PROCESS], the search, pre-approval with their lender, offer night and next steps. Flag any topic where I should give them official provincial or lender material rather than my own summary.
A buyer, "Buyer A," told me these needs: [NEEDS, NO NAMES OR FINANCIAL DETAILS]. Write 12 questions I should ask to clarify must-haves versus nice-to-haves, timeline, and deal-breakers. Group them. Avoid any question about protected personal characteristics.
Offer-night update prompts (10 and 11)
In Ontario, RECO Bulletin 4.1 says the number of competing written offers goes to every person making an offer, content is shared only on the seller's written direction, and identifying information about anyone making an offer must not be shared. Keep buyer names out of the prompt entirely.
Write a plain-language update for my seller clients on offer night. Facts: we received [NUMBER] written offers. Summary of terms with no buyer names or identifying details: [OFFER A: PRICE, DEPOSIT, CONDITIONS, CLOSING; OFFER B: ...]. Explain each condition in one sentence a non-expert understands. Then list their options (accept, sign back, decline) without recommending one. Under 250 words. Calm tone. End with "Let's talk through this by phone before you decide."
In under 150 words of plain language, explain to a seller what a sign-back is, what can happen next and why timing matters. No legal advice; suggest they ask their lawyer [or notary in Quebec] about legal questions.
Neighbourhood guide prompts (12 and 13)
This is where AI gets agents in trouble: confident claims about schools, crime or zoning that are outdated or wrong. Write guides only from facts you've checked against official sources.
Write a 400-word neighbourhood guide for [NEIGHBOURHOOD, CITY] using ONLY the facts below. Do not add any information about schools, school rankings, crime, safety, zoning, development plans or property values. If a section has no facts, leave it out rather than filling the gap. Sections: getting around, parks and recreation, shopping and food, community. Facts I've verified with sources: [FACT + SOURCE, FACT + SOURCE...].
Read this draft [PASTE DRAFT]. Table every factual claim with the type of official source I should check it against (city website, school board). Don't judge whether claims are true.
French and bilingual prompts (14 and 15)
For Quebec and bilingual markets, ask for French written natively, not translated word for word, and have a fluent speaker review it. In Quebec, confirm the language and advertising rules that apply with your brokerage and regulator.
Rédige une description de propriété en français canadien (Québec) à partir des faits ci-dessous seulement. N'ajoute aucune caractéristique, mesure ou information sur les écoles, la sécurité ou le zonage. Ton professionnel et chaleureux, maximum [NOMBRE] caractères. Faits : [FAITS].
Then give me an English back-translation so I can check the meaning.
Write a just-listed post in English and Canadian French. Write each version natively for its audience rather than translating line by line, but keep the facts identical. Facts: [FACTS]. Brokerage name as registered: [BROKERAGE]. Flag any idiom that might read oddly to a Quebec audience.
Review request and past-client prompts (16 to 19)
Review requests and check-ins sent by email or text are commercial electronic messages under CASL. For ready wording, see our review request text templates.
Write a review request text under 280 characters for a client who closed on [MONTH]. Thank them for something specific [DETAIL], include my review link [LINK], my name and brokerage, and "Reply STOP to opt out." No incentives, no pressure, no asking for five stars.
Turn the text above into a 90-word email. Say it's fine to skip. Include my name, brokerage, mailing address [ADDRESS] and an unsubscribe line.
Write a short, personal check-in email for a past client on the [NUMBER]-year anniversary of buying their home. No sales pitch. Offer one useful thing: [e.g. a seasonal maintenance reminder list I wrote, or a local contractor list]. Under 100 words. Include my identification and an unsubscribe line.
Using only these figures from my board's market report for [AREA, MONTH] [PASTE FIGURES WITH SOURCE], write a 150-word plain-language market update for past clients. Don't predict prices. Don't add figures I didn't supply. Credit the source in one line.
Price reduction, objection and CMA prompts (20 to 25)
Help me prepare for a price-adjustment conversation with sellers. Facts: listed [DAYS] days ago at [PRICE]. Showings: [NUMBER]. Feedback themes: [THEMES]. Comparable activity from my own research: [COMPS]. Write: an opening line that acknowledges their feelings, three fact-based talking points, two questions to ask them, and a respectful close that leaves the decision with them. No pressure tactics.
Write a neutral recap email of our price conversation: facts [FACTS], options [OPTIONS], decision or decision date [DECISION/DATE]. Under 150 words.
A potential seller said: "[OBJECTION, e.g. another agent quoted a lower fee]." Write three calm responses I can adapt. Each should explain what my service includes [MY ACTUAL SERVICES] without criticizing other agents or making claims I can't back up. Avoid words like "best" or "#1" unless I give you a verifiable source.
Write two respectful replies: one to a seller waiting for a better market, one to a seller going private. Acknowledge their reasoning, ask one useful question, offer help with no strings. No scare tactics or predictions.
Explain my comparative market analysis to sellers in plain language. Use only my numbers: subject property [DETAILS]; comparables [ADDRESS OR "COMP 1/2/3", SALE PRICE, DATE, KEY DIFFERENCES]; my suggested range [RANGE]. Walk through why each comp was adjusted up or down, and why I landed on the range. Do not invent comps or adjust my numbers. Under 300 words.
Turn that into a one-page summary: intro, comps table, "what this means for you," "what we don't know yet." Label it an opinion of market value, not an appraisal.
The Canadian compliance box
This is general information, not legal advice. Rules differ by province, and your brokerage's policies apply on top of them. Check the current text with your regulator and broker of record.
Ontario. Advertising rules come from the Trust in Real Estate Services Act, 2002 (TRESA) and RECO's bulletins. RECO Bulletin 5.1 says the brokerage must be clearly and prominently identified in all advertising, statements must be accurate and verifiable, and ads must not identify a party, a specific property or agreement terms (such as price) without consent. Bulletin 5.3 applies the same rules to websites and social media, and says reusing someone else's verbatim property description needs the owner's written consent.
British Columbia. BCFSA requires your full brokerage name, clearly and prominently, and statements that are current, accurate and verifiable, never false or misleading.
Elsewhere. Check your provincial regulator. Once published, an AI draft is your advertising.
The CRTC says anyone sending commercial electronic messages must get consent, provide identification information, and include an unsubscribe mechanism in every message. Express consent doesn't expire until the person withdraws it. Implied consent through an existing business relationship is time-limited: generally two years after a purchase or contract, and six months after an inquiry. Unsubscribe requests must be honoured within 10 business days, and the onus of proving consent is on you.
The Office of the Privacy Commissioner of Canada's guidance for businesses using generative AI includes limiting the sharing of personal, sensitive or confidential information and labelling when AI has been used to create content or make decisions. In Ontario, RECO Bulletin 2.5 says agents must not disclose confidential client information to a third party without the client's written consent. The safe habit: no names, contact details, finances or reasons for selling in any prompt, and follow your brokerage's approved-tools policy.
Never publish anything about school catchments, crime, zoning, development or flood risk unless you've checked it with the school board, police service or municipality and can show the source.
Which tool for what: ChatGPT, Claude or Gemini
All three can run every prompt here. They change often, so test each with one of your own listings.
| Tool | Where it tends to fit | Watch for |
|---|---|---|
| ChatGPT | Quick drafts and many variations: captions, subject lines, short scripts. A good general-purpose starting point. | Can pad copy with generic adjectives. Ask for plain, specific language. |
| Claude | Longer documents and careful tone: CMA explanations, offer-night updates, rewriting long notes into clean summaries. | Still only as accurate as the facts you supply. Check every number. |
| Gemini | Agents who already work in Google Workspace and want drafting close to Gmail and Docs. | Review your account's data settings before using it with any client document. |
Speed to lead: where prompts stop and systems start
Prompts make you faster at writing. They don't help when a buyer calls from a sign while you're at a showing. That enquiry often goes to whoever answers first.
Our guide to speed to lead for local businesses explains how to close the gap between enquiry and reply. If you miss calls during showings, start with our missed-call text back templates: short, CASL-aware replies that go out automatically so the caller hears from you within minutes, not hours.
The prompts above are the manual version. When it gets too slow, automate the parts that repeat. That's what AGNT/01's AI employees do.
ChatGPT prompts for real estate agents: FAQ
What are the best ChatGPT prompts for real estate agents?
The best prompts give the AI your verified facts, a clear format and firm limits. Paste your feature sheet or numbers, say exactly what to write and how long, and tell it not to add features or make claims about schools, crime or zoning. Then review every line before publishing.
Can I use ChatGPT to write MLS listing descriptions in Canada?
Yes, as a drafting tool. You remain responsible for the result. In Ontario, RECO says advertising must be accurate and verifiable and must identify your brokerage, and BCFSA sets similar accuracy rules in B.C. Feed the AI only verified facts and check the draft before it goes on MLS.
Is it safe to paste client information into ChatGPT, Claude or Gemini?
Avoid it. The Privacy Commissioner of Canada's guidance for businesses using generative AI includes limiting the sharing of personal, sensitive or confidential information, and RECO Bulletin 2.5 says confidential client information must not go to a third party without written consent. Use placeholders like "the seller" instead.
Do CASL rules apply to AI-written follow-up emails and texts?
Yes. CASL applies to the message, not to who or what wrote it. Commercial emails and texts need consent, your identification information and an unsubscribe mechanism, and unsubscribe requests must be honoured within 10 business days.
Should I use ChatGPT, Claude or Gemini for real estate?
Any of the three can run these prompts. ChatGPT is a solid all-rounder for quick drafts, Claude suits longer documents and careful tone, and Gemini fits agents who live in Google Workspace. Test each with one of your own listings and follow your brokerage's approved-tools policy.
Sources
- RECO Bulletin 5.1: Advertising requirements
- RECO Bulletin 5.3: Advertising online
- RECO Bulletin 4.1: Number and content of competing offers
- RECO Bulletin 2.5: Confidentiality
- Trust in Real Estate Services Act, 2002 (Ontario e-Laws)
- BCFSA: Advertising Information
- CRTC: CASL guidance on implied consent
- Office of the Privacy Commissioner of Canada: AI, privacy, and your business
- Office of the Privacy Commissioner of Canada: Principles for responsible, trustworthy and privacy-protective generative AI technologies
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